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7 Best SEO Agencies in Bulgaria (2026)

We reviewed SEO agencies in Bulgaria and ranked them on search engine optimisation, published review scores and evidence of real client work. Most cluster around Sofia, with a secondary hub in Plovdiv and a smaller presence in Varna and Svilengrad. Every agency below shows this service on its own site.

Reviewed by Davis Paipa, Founder, Shoptank. Agency data verified 2026-09-17.

#AgencyBest forLocationRating
1SerpactNamed AI visibility methodologySvilengrad, Bulgaria4.8 (95)
2IMPROVEStructured LLM visibility auditsSofia, BulgariaNot published
3SEOMAXExplicit GEO and AEO definitionsPlovdiv, Bulgaria4.4 (51)
4DMFPublished AI optimisation pricingSofia, BulgariaNot published
5WebStationPublished SEO and GEO retainersSofia, BulgariaNot published
6Back2RankRecovery after traffic lossSofia, Bulgaria5.0 (23)
7KiplarSEO inside performance marketingSofia, BulgariaNot published
1

Serpact

Svilengrad, Bulgaria4.8 (95) on Semrush agency directory
Named AI visibility methodology

Serpact is a Bulgarian SEO agency with offices in Svilengrad and Plovdiv plus a small California presence. Beyond core SEO, paid search and content marketing, it runs dedicated service pages for getting brands cited by ChatGPT, Gemini, Grok and Perplexity, and for building what it calls AI branding signals and algorithmic authority.

Why it is ranked here

Its AI search pages describe a concrete deliverable, a business profile audit scored across about 50 factors grouped into 10 criteria, aimed specifically at how AI systems parse and trust business information. Its founder has also spoken on AI search optimisation at an external industry event, a training session for a European banking group's communications directors in April 2026, which is independent evidence the specialism is real. The Semrush agency directory lists it at 4.8 from 95 reviews.

Choose it if

You want an agency that can show a named audit method for AI visibility rather than a page that repeats the acronyms.

Strengths
  • Runs separate detailed service pages for AI search optimisation and for AI branding signals
  • Describes a specific audit method, about 50 factors across 10 criteria groups, rather than general claims
  • Its founder has presented on AI search optimisation at a verifiable external industry event
Considerations
  • The site does not use the acronyms GEO or AEO, so buyers searching those exact terms may not find it
  • No pricing, founding year or named client case studies are published
On-page SEOOff-page SEO and link buildingPaid searchContent marketingAI search and answer optimisationAI branding signal and business profile audits
Visit serpact.bg
2

IMPROVE

Sofia, BulgariaFounded 2022
Structured LLM visibility audits

IMPROVE is a Sofia digital agency founded in 2022 that states it grew from a three-person team to about 15 specialists and has worked with more than 400 clients. Alongside website development, ecommerce and paid ads it sells a dedicated AI optimisation service aimed at ChatGPT, Gemini, Perplexity and Copilot.

Why it is ranked here

Its AI optimisation page lays out a six-step method: an LLM visibility audit, content restructuring for retrieval, brand mention digital PR, original data creation, experience and trust signal building, and conversational rewriting. That level of named technical detail is stronger evidence of real delivery than most agencies in this market show.

Choose it if

You want a mid-sized Sofia agency with a named step-by-step AI visibility method bundled with web development.

Strengths
  • Publishes a specific six-step AI optimisation method rather than a general AI mention
  • States a founding year and a growth history from three to about 15 staff
  • States explicitly that nobody can offer full control over AI outputs, which avoids overreach
Considerations
  • No pricing is published for the AI optimisation service
  • Client logos are shown but no named case studies with measurable results
Website and ecommerce developmentSEOConversion rate optimisationAI optimisation and LLM visibility auditsPaid ads managementLanding page design
Visit improve.bg
3

SEOMAX

Plovdiv, Bulgaria4.4 (51) on Semrush agency directory
Explicit GEO and AEO definitions

SEOMAX is a digital agency headquartered in Plovdiv with an additional office in Sofia, describing close to 10 years of experience on its own site. Its main service page explicitly defines and sells both generative engine optimisation and answer engine optimisation alongside technical, on-page, off-page and local SEO.

Why it is ranked here

It is one of the few Bulgarian agencies whose own service page names both GEO and AEO by their full terms and describes them as a new dimension of SEO aimed at being recommended and cited by ChatGPT, Perplexity and Gemini, rather than mentioning AI only in a blog post. The page displays client logos including Kaufland, Dormeo and Foodpanda, and the Semrush directory lists it at 4.4 from 51 reviews.

Choose it if

You want an agency that treats GEO and AEO as clearly named, sellable services rather than an experiment.

Strengths
  • Its own site explicitly names and defines both GEO and AEO as distinct services
  • Displays client logos including several large retail and delivery brands
  • 4.4 from 51 reviews in the Semrush agency directory
Considerations
  • No case studies or measurable results are tied to the named clients on the service page
  • Pricing is only available after a consultation, so cost cannot be compared upfront
Technical SEO auditsOn-page SEO and copywritingOff-page SEO and link buildingLocal SEOGenerative engine optimisationAnswer engine optimisation
Visit seomax.bg
4

DMF

Sofia, BulgariaFrom From 499 euros per month
Published AI optimisation pricing

DMF is a Sofia SEO agency based in the Mladost district offering SEO, paid ads and web development alongside a named AI optimisation service. It states it has worked with more than 200 companies.

Why it is ranked here

It is one of only two agencies in this market to publish actual prices for AI visibility work, tiered from 499 euros a month for small business sites up to 999 euros a month for large stores or media sites. Stated deliverables are an AI audit and strategy, content restructuring, schema markup implementation, AI-friendly content and ongoing mention monitoring.

Choose it if

You want to see an actual monthly price for AI optimisation work before contacting anyone.

Strengths
  • Publishes three-tier monthly pricing specifically for its AI optimisation service
  • Lists concrete deliverables: audit, schema markup, AI-friendly content and monitoring
  • Shows named client testimonials rather than only a logo wall
Considerations
  • Self-reported performance statistics, such as average traffic growth and retention, are not independently verified
  • No founding year is published
SEO and auditsAI optimisationSchema markup implementationWebsite developmentFacebook advertisingGoogle advertising
Visit seodmf.com
5

WebStation

Sofia, BulgariaFounded 2016From From 399 euros per month
Published SEO and GEO retainers

WebStation is a Sofia digital agency founded in 2016 that brands itself as an SEO and GEO agency, offering three tiered monthly retainers alongside website design, Google Ads and social media management. It states work with more than 200 companies in Bulgaria and abroad and holds Google Partner status.

Why it is ranked here

It defines generative and answer engine optimisation by name on its own service page and treats GEO as part of its core brand rather than an add-on. It publishes three named tiers starting at 399, 799 and 1,539 euros a month, which is more pricing transparency than most in this market.

Choose it if

You want one Sofia partner for SEO, GEO and general digital marketing under a published monthly retainer.

Strengths
  • Publishes three named pricing tiers with starting monthly rates in euros
  • States Google Partner status and an explicit policy against committing to specific ranking positions
  • Defines GEO and AEO as named services on its own site rather than in a blog mention
Considerations
  • Its client count and the traffic and sales percentages in testimonials are self-reported and not independently verified
  • No named case studies with before and after data appear on the site
SEO and GEOWebsite design and developmentTechnical SEO auditsLink buildingGoogle Ads managementSocial media management
Visit webstation.bg
6

Back2Rank

Sofia, Bulgaria5.0 (23) on ClutchFrom From 10,000 US dollars, per Clutch
Recovery after traffic loss

Back2Rank is a small Sofia agency specialising in recovering sites after a traffic drop, a hacking incident or a failed migration, alongside broader technical and strategic SEO. Its Clutch profile lists a team of 2 to 9 people.

Why it is ranked here

It differentiates on a named crisis and recovery specialism, covering recovery after a traffic drop, repair after a hacker attack and penalty removal, rather than generic SEO. Its Clutch profile shows 5.0 across 23 verified reviews, a checkable count rather than a self-reported number.

Choose it if

Your problem is an existing traffic or ranking loss rather than growth from a standing start.

Strengths
  • 5.0 across 23 verified client reviews on Clutch
  • Specialises in a named, differentiated niche rather than generic SEO
  • Publishes an hourly rate band and a minimum project size on Clutch
Considerations
  • No GEO or AEO service is mentioned anywhere on the site
  • Case studies reference industries rather than named client companies
Traffic-drop recoveryHacked site and migration repairManual and algorithmic penalty removalTechnical SEO auditsLocal SEOEcommerce SEO
Visit back2rank.com
7

Kiplar

Sofia, Bulgaria
SEO inside performance marketing

Kiplar is a performance marketing agency with offices in Sofia and Odesa, Ukraine, offering SEO, paid search, paid social and email marketing. It states 12 years of experience, clients in 42 countries and about 0.89 million euros in monthly ad budget under management.

Why it is ranked here

It names actual client companies in the testimonials on its own SEO page and displays eight five-star Clutch reviews directly on site, which is more specific than the generic logo walls most peers show.

Choose it if

You want SEO folded into a broader internationally run performance marketing retainer rather than a Bulgaria-only specialist.

Strengths
  • Names real client companies rather than only showing logos
  • Displays eight five-star reviews collected via Clutch on its own site
  • States a specific managed ad budget figure and an average return growth of 38 percent
Considerations
  • No GEO or AEO service is mentioned anywhere on the site
  • Operates jointly from Sofia and Odesa, so it is not a Bulgaria-only operation
Link buildingOn-page SEOContent marketingPaid search managementPaid social advertisingEmail marketing
Visit kiplar.bg

How we ranked these agencies

  • Depth of SEO experience, not general marketing
  • Third-party review score on Clutch, GoodFirms or G2 where published
  • Named services and a clear, public description of the offer
  • Company longevity and team size
  • Fit for enterprise versus small and mid-size brands
  • Pricing transparency
  • Evidence of real, named client work

Every agency listed is real and operating. Founding years, ratings and services come from the agency website or a third-party review platform, verified 2026-09-17. Where a figure is not published, the page says so rather than estimating.

Why work with a SEO agency in Bulgaria

The domestic market is small, so agencies here bundle SEO with web development, paid ads and social management on one retainer rather than selling search as a narrow specialism. That pattern holds across all seven.

Adoption of AI search work looks genuinely underway rather than talked about. Five of the seven run dedicated service pages with concrete deliverables, which is further along than the single-blog-post pattern common in larger markets.

Three of those five sell the work under their own labels, as AI search optimisation, AI optimisation or AIO, rather than the GEO and AEO acronyms. Searching for the acronyms alone will miss them.

Where prices are published, monthly retainers for AI visibility work start around 400 to 500 euros, below typical Western European rates for a comparable scope.

Two of the seven publish a rate card. One lists three monthly tiers from 399 to 1,539 euros, and one prices its AI optimisation service from 499 to 999 euros a month by site size. A third publishes a 100 to 149 US dollar hourly band on Clutch. The rest quote after a consultation.

Frequently asked

How much does a SEO agency in Bulgaria cost?
Two of the seven publish a rate card. One lists three monthly tiers from 399 to 1,539 euros, and one prices its AI optimisation service from 499 to 999 euros a month by site size. A third publishes a 100 to 149 US dollar hourly band on Clutch. The rest quote after a consultation. Ask for a rate card early, since SEO scope varies more between agencies than traditional retainers do.
How do I choose a SEO agency in Bulgaria?
Check that SEO is a named service on the agency's own site rather than a line in a blog post, ask which engines they track and how often, and ask for a baseline of where you appear today before any work starts.
Do I need a local SEO agency?
Not necessarily. SEO work happens on your site and across the web, so location matters less than expertise. Local helps when you need in-person workshops or you are targeting that country's own language and market.

Before you hire anyone, see where you stand

Shoptank shows whether ChatGPT, Claude and Perplexity name your brand today, which sources they cite, and who gets recommended instead. Run it first, then brief the agency with real data.

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