How to track brand mentions in Perplexity
Perplexity lists its sources under every answer, so you can check your brand mentions by hand in about ten minutes a week. Here is the method, what to record, and when it is worth automating.
How do you track brand mentions in Perplexity?
Write down the 10 to 20 questions a buyer would ask before choosing you, run each one in Perplexity on a fixed day every week, and record three things: whether your brand is named, its position in the answer, and which sources Perplexity cited. Use a logged-out window so your history does not bias the answer.
Were you named?
Yes or no, per query. This is your mention rate, and it is the number to watch week over week.
In what position?
First named, in a list, or only in a footnote. Being the first brand named is worth far more than a mention at the end.
Which sources were cited?
Perplexity numbers its sources. The pages it cites instead of yours are where you need to earn a mention, a review or a listing.
Who was named instead?
The competitors that appear in your place, query by query. They tell you which comparison and roundup pages to target.
List your buyer queries
10 to 20 questions people ask before they buy, like best [category] for [use case], not your brand name.
Check them weekly
Same day, logged out, same wording. Record named, position, sources and competitors in a sheet.
Act on the sources
Get onto the pages Perplexity cites, then re-check. Mentions usually move only after the sources change.