AI Visibility Tool Pricing: Cost Per Tracked Query (2026)
Sticker prices mislead. A $29 AI visibility plan can be worse value than a $300 one, because what you are really buying is tracked queries, the buyer questions the tool checks across AI answers. The fair way to compare is cost per run: the monthly price divided by how many queries a plan covers. This page normalizes 12 tools on their first paid plan, with a calculator to price your own volume. Pricing verified October 2026.
Key takeaways
- Cost per run (price divided by tracked queries) is a fairer comparison than sticker price.
- Bigger plans usually have a lower cost per run, so match the plan to your real query volume.
- On entry paid plans, cost per run ranges from about $0.16 (LLMrefs) to $3.95 (CrowdReply). Shoptank lands fourth of 12 at about $0.97, behind LLMrefs, Visibly by what. AG and Scrunch.
- Cost per run is not the whole story. Cadence and engines change how much data you get for the money.
Cost per run calculator
Set how many buyer queries you want to track each month, and see the cheapest paid plan that fits for each tool, with its cost per run. Figures are public pricing verified October 2026.
How many buyer queries do you want to track?
| Tool | Cheapest plan that fits | Monthly | Queries | Cost per run |
|---|---|---|---|---|
| LLMrefs | All in One | $79.00 | 500 | $0.16 |
| Visibly (what. AG)Shopify | Pro(caps at 20) | $9.90 | 20 | $0.49 |
| ShoptankShopify | Growth | $99.00 | 150 | $0.66 |
| Scrunch | Starter | $300.00 | 350 | $0.86 |
| Otterly.AI | Premium | $489.00 | 400 | $1.22 |
| Mentions | Agency | $399.00 | 300 | $1.33 |
| Peec AI | Pro | $245.00 | 150 | $1.63 |
| Visiby | Pro | $249.00 | 150 | $1.66 |
| Visibly AI (Afluo)Shopify | Pro(caps at 100) | $199.00 | 100 | $1.99 |
| CrowdReply | Enterprise | $399.00 | 200 | $2.00 |
| HubSpot AEO | AEO(caps at 25) | $50.00 | 25 | $2.00 |
| Honeyb | The Minimum(caps at 10) | $29.00 | 10 | $2.90 |
Cost per run is the plan's monthly price divided by its tracked queries at its published cadence. Each tool is shown on the cheapest paid plan that covers your selected volume. Public pricing verified October 2026; verify current plans with each vendor.
Cost per run on the first paid plan, by tool
Each tool on its entry paid plan, monthly billing, sorted cheapest first. Larger plans lower the cost per run further.
| Tool | First paid plan | Cost per run |
|---|---|---|
| LLMrefs | $79/mo, 500 prompts (limited-time offer) | $0.16 |
| Visibly by what. AG (Shopify) | $9.90/mo, 20 prompts | $0.50 |
| Scrunch | $300/mo, 350 custom prompts | $0.86 |
| Shoptank | $29/mo, 30 queries | $0.97 |
| Visibly AI by Afluo (Shopify) | $79/mo, 50 prompts | $1.58 |
| Peec AI | $95/mo, 50 prompts | $1.90 |
| Otterly.AI | $29/mo, 15 prompts | $1.93 |
| Mentions | $49/mo, 25 prompts | $1.96 |
| Visiby | $49/mo, 25 prompts | $1.96 |
| HubSpot AEO | $50/mo, 25 prompts | $2.00 |
| Honeyb | $29/mo, 10 prompts | $2.90 |
| CrowdReply | $79/mo, 20 prompts | $3.95 |
Pricing verified October 2026 on each vendor's own pricing page or Shopify App Store listing, monthly billing. Several well-known tools use credit-based, custom or unpublished pricing and cannot be normalized to a fair per-run figure. They are listed below, with the reason.
How to read it
Three things matter more than the headline number. First, cadence: tools check each query at different rates. Daily trackers such as Peec AI, Mentions and Honeyb produce far more readings per query than a plan that checks weekly or a few times a month. Shoptank Starter, for example, runs 120 checks a month across 30 queries, about four checks per query, while Peec AI Starter runs its 50 prompts daily. Second, engines: several tools charge extra for engines like Claude or Gemini, which raises the true cost per run, and some entry plans cover only one to three engines. Third, plan size: the same tool gets cheaper per run on bigger plans, so buy for the volume you will actually track. For the full feature picture behind these numbers, see the best AEO tools roundup.
Tools we could not normalize, and why
Some well-known tools are missing from the table above on purpose. Their pricing does not translate into an honest fixed cost per run, so including them would distort the comparison.
- Profound no longer publishes plan prices. Its pricing page lists a free 7-day trial (50 prompts on ChatGPT, Gemini and AI Overviews) and custom Enterprise pricing.
- Meridian is free to install from the Shopify App Store, but its paid plan pricing is not published on its site.
- Rankscale is credit-based. Pro is $99 a month for 1,200 credits, covering up to 4,800 AI answers, so the cost per query depends on how many engines and how often you run each one.
- AthenaHQ is credit-based too. Starter is $295 a month for 3,600 credits, spent per AI response and varying by engine.
- SE Ranking showed prices only in EUR from our location: the Core plan at EUR 109 a month with 100 AI prompts, plus a required AI Search add-on at EUR 79 a month. We left it out of this USD table rather than guess an exchange rate.
Semrush and Ahrefs are their own category: established SEO suites now selling AI tracking. Semrush showed its SEO + AI search plans from EUR 190 a month (50 prompts tracked daily) from our location. Ahrefs Brand Radar lists its AI Visibility Index at $199 a month and custom prompts from $50 a month, and a Claude check uses 8 checks per update. Because the AI tracking is bundled with a wider SEO suite, a per-run figure would not compare like for like. See the Ahrefs Brand Radar alternative comparison.
Where Shoptank fits
Shoptank is not the cheapest per run. On entry plans it sits fourth of 12 at about $0.97 ($29 a month for 30 tracked queries), behind LLMrefs, Visibly by what. AG and Scrunch. On larger plans it falls to about $0.66 (Growth), $0.60 (Scale) and $0.40 (Agency). It tracks ChatGPT and Claude, fewer engines than tools like Mentions or LLMrefs, and Claude is included rather than sold as an add-on. What you get for the money is Shopify catalog awareness, the sources each answer cited, who was named instead, and drafted fixes, not just the report. For the head-to-heads, see Shoptank vs Otterly, Shoptank vs Peec, and Shoptank vs Profound.
Compare on cost per run, then check cadence and engines, and match the plan to the queries you actually track.
